AMYLYNN is a globally recognized contemporary womenswear brand founded by two sisters. Designed in London, our collections blend functionality with glamour, featuring bold silhouettes, statement styles, and timeless pieces crafted with exceptional quality. With a focus on fashion-forward fabrics and impeccable craftsmanship, we create versatile designs that exude effortless style and are meant to be cherished for seasons to come.

As a female-founded, family-run brand, we believe in fashion that feels personal. Our collections are not mass-produced, but carefully curated in small, exclusive drops, ensuring every piece remains unique, timeless, and intentional. We design for women who want to invest in their style, creating pieces that aren’t just beautiful but practical, adaptable, and empowering. Our designs honour the balance between boldness and refinement, embodying modern luxury without excess. Every collection tells a story - crafted with purpose, designed for longevity, and inspired by the multi-dimensional lifestyles of today’s women.

Amy and Lynn’s journey began in China, where they grew up surrounded by the artistry of garment-making. From a young age, they witnessed their family’s dedication to craftsmanship, with fabrics being sewn and patterns coming to life in their household and local factories. This deep-rooted connection to fashion and design shaped their passion for the industry.

When they moved to the UK, they were inspired by the diversity and confidence of women from all walks of life. Seeing how fashion could empower and express individuality, they set out to create their own brand—a brand that blends timeless elegance with modern versatility.

Driven by their heritage and a love for contemporary design, Amy and Lynn craft pieces that celebrate femininity, strength, and effortless style. Their mission is simple: to create fashion that makes every woman feel confident, beautiful, and unapologetically herself.

Reduce, Re-use and Recycle

Over the last year, AmyLynn has made a conscious effort to re-think our sustainability programme. We’re committed to reducing our environmental impact and ensuring our garments are ethically made. We would like to share some of the developments we have made.

We aim to design all our garments mindfully, our in-house design team carefully develop print pieces to ensure minimum fabric wastage during the production process

We have reduced our paper use by 90% by focusing more on digital distribution, this includes our seasonal lookbooks, trend analysis and returns process.

Our standard bubble lined bags are FSC approved and recyclable. Made from sustainably sourced materials and manufactured carbon neutral, our mailing bags are 100% recycled paper and the inner bubble material is made from between 30-50% recycled content

The visual team created 95% of our content in London to minimise international travel and our carbon footprint, while also re-using set materials where possible.

Trans-seasonal pieces are included in all of our collections to ensure maximum wearability throughout the garment's lifetime. We believe less is more when it comes to building a functional wardrobe

Our AmyLynn EDIT range is formed of classic pieces that remain available online until they sell out ensuring no wastage occurs at the end of each season

Our new packaging is made from recycled materials and is 100% biodegradable. This year we will recycle fabric cuttings in our factory to produce accessories and trims; ensuring no wastage.

Our London studio makes a conscious effort to recycle all recyclable materials.

Our Ethos

We produce all of our pieces in a family owned factory where employee safety, happiness and well-being has remained at the forefront for over twenty years

Charity

Here at AMYLYNN we have a shared passion for empowerment for women everywhere.This we strive to achieve through collaborations with women's charities and by working closely with young people to give them the support they need to fulfil their potential in whatever their passion is.

As we look forward and take new steps towards further improving our commitment, we will keep you updated with our progress.

Our design studio is located right in the heart of West London; giving our design team plenty of inspiration and perfectly placed for our buyers to visit with ease.

We also have a warehouse in East London where our logistics team are kept busy packing orders and taking delivery of our latest collections. We also have our own shoot studio based there enabling us to quickly update our website as soon as new looks arrive so no-one has to wait any longer than necessary to shop the latest looks!